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This web site fallenheroportraits.com states the following, "Who is a Fallen Hero? To create custom oil portraits of our fallen heroes, and to present these gifts to the grieving families as a source of comfort and peace." We noticed that the website also said " Our custom oil portraits recognize the extraordinary men and women of our nation who have given their lives so that others might live and enjoy freedom." It also said " Feel free to navigate our site and watch us grow. We are striving to reach families all over this great nation. We will not forget them. Who Is A Fallen Hero." The header had fallen military heroes as the highest ranking optimized keyword. It is followed by fallen hero portraits, war hero portraits, and war portraits which isn't as ranked as highly as fallen military heroes. The next words fallenheroportraits.com used was honor fallen military. custom portraits was included but might not be viewed by search parsers.